Thursday, May 6, 2021

When a Deal is Not a Deal

Ben Thompson writes:

Swift is doing the exact same thing, which is why the story of her breakup with Big Machine and the question of who was right or wrong ultimately doesn’t matter; Swift, like Chappelle, is taking her masters, whether she owns them or not.

That’s the part that Logan forgot: when it comes to a world of abundance the power that matters is demand, and demand is driven by fans of Swift, not lawyers for Big Machine or Scooter Braun or anyone else.

That is part of a very good analysis of how content creators are ultimately king. The story rankles me some from the standpoint of the ethics of going back on a deal even if the deal was not made under purely power symmetrical terms.

He relates it to NFTs. The persuasive claim he makes is that NFTs derive value from the collective agreement, Arnold Kling would say consensual hallucination, that there is value.

Near the end Thompson concludes:

If the creator decides that their NFTs are important, they will have value; if they decide their show is worthless, it will not. And, in the case of Swift, if she decides that albums are valuable they will be, not because they are now scarce, but because only she can declare an album “Taylor’s Version”.

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